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Analysis, tutorials, and practical insights

Causal inference, applied analytics, and data-driven stories about the real world

Measuring loyalty program effeciveness

Measuring Loyalty Program Effectiveness Without Bias

Line chart of ad reach by purchase-intent decile. Brand search and retargeting rise steeply; display prospecting stays flat.

Incrementality vs Attribution in Marketing

100 simulated 95% confidence intervals, 96 of which contain the true 22% conversion rate

Confidence Interval vs Credible Interval: An A/B Test Example

Counterfactual estimate, casual impact

CausalImpact in Python: Measure Campaign Lift

Regression discontinuity design

Regression Discontinuity Design in Python

Bodo landscape

Where European Giants Fall: The Math Behind Bodø/Glimt’s Champions League Run

Radar chart comparing five countries across six economic indicators

Radar Charts: Why They Mislead More Than They Reveal

Notebook and pen, DoWhy Python causal inference guide

Causal Inference Made Practical: Unlocking Business Insights with the DoWhy Library

Analytics dashboard on a screen, pre post analysis

Pre/Post Analysis: 3 Reasons Your 38% Uplift Is Fake

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