Blog Name
A short description introducing your blog so visitors know what type of posts they will find here.
When You Can’t A/B Test: Measuring Campaign Lift with Google’s CausalImpact in Python
Some of the most important decisions in analytics are made without an A/B test. For example, a marketing campaign can
Measuring the Causal Effect of Free Shipping with Regression Discontinuity Design
When Amazon Prime launched in 2005, it changed delivery costs from a transaction cost into a membership benefit, something customers
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FDI Inflows to Africa
Africa’s FDI inflows have increased every decade since 1970.Near zero then. $57B now. The continent needs this to continue. Investment