Radar Charts: Why They Mislead More Than They Reveal
Radar charts are a very popular visualisation tool. Recently, Anthropic released one which went viral and was used to visualise
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Causal Inference Made Practical: Unlocking Business Insights with the DoWhy Library
Every analyst stared at a dashboard showing a seemingly clear pattern many times. Premium customers churn more, marketing campaigns decreased
Did It Really Work? The Hidden Dangers of Pre/Post Analysis
The most important question in almost any organisation is also the most difficult one: Did something work? You launch a new
The Simple Theorem Behind Modern Causal AI
Marketing teams often celebrate when dashboards show a clear, positive correlation between sales and advertising activity. Our campaigns are driving
The BlueCo Dividend: Quantifying the Causal Impact of Chelsea’s Takeover on Strasbourg
Has BlueCo’s multi-club vision for RC Strasbourg actually paid off? On the surface, a 7th-place finish and European qualification signal a revolution in Alsace. However, a deeper dive using synthetic control-group modelling reveals a striking paradox: while results skyrocketed, the team’s underlying performance metrics actually declined. This analysis explores how the “BlueCo Lift” relied less on systemic growth and more on a “talent hack”, where the individual brilliance of Chelsea loanees like Andrey Santos and Djordje Petrovic masked a reliance on efficiency over structural quality
The Disappearing Correlation: Why “Duty” Fails to Drive Demographics
Europe is facing a demographic winter. As birth rates plummet across the continent, everyone is looking for answers. A common,
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The Simple Theorem Behind Modern Causal AI
Marketing teams often celebrate when dashboards show a clear, positive correlation between sales and advertising activity. Our campaigns are driving