
The Simple Theorem Behind Modern Causal AI
Marketing teams often celebrate when dashboards show a clear, positive correlation between sales and advertising activity. Our campaigns are driving

Marketing teams often celebrate when dashboards show a clear, positive correlation between sales and advertising activity. Our campaigns are driving

Has BlueCo’s multi-club vision for RC Strasbourg actually paid off? On the surface, a 7th-place finish and European qualification signal a revolution in Alsace. However, a deeper dive using synthetic control-group modelling reveals a striking paradox: while results skyrocketed, the team’s underlying performance metrics actually declined. This analysis explores how the “BlueCo Lift” relied less on systemic growth and more on a “talent hack”, where the individual brilliance of Chelsea loanees like Andrey Santos and Djordje Petrovic masked a reliance on efficiency over structural quality

Europe is facing a demographic winter. As birth rates plummet across the continent, everyone is looking for answers. A common,

Estimating the effect of one variable on another is at the core of causal inference. However, doing this with observational

Across Europe, most manufacturing sectors are considered to be at least flat. Industrial production in many of the top European

Luxembourg tops global wine consumption at 67 litres per person per year and also boasts one of the world’s highest

Marketing teams often celebrate when dashboards show a clear, positive correlation between sales and advertising activity. Our campaigns are driving